Enhancements    

Frank Cabano

 
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El Paso Texas, 79968
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Curriculum Vitae

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Frank G. Cabano
Assistant Professor, Marketing and Management

Dr. Frank Cabano's research program is largely focused on how consumers' social identities affect their emotions, attitudes, choices, and behaviors in the marketplace. He is particularly interested in how people's religious and environmental identities affect their consumer behavior. His work in identity-based consumption investigates outcomes in a number of substantive domains, including pro-environmental consumption, financial decision making, advertisement responses, and marketplace biases. He also has work that examines the effects of consumer prosocial motivation in various consumption settings. Dr. Cabano utilizes a multi-method approach in his research, including drawing on behavioral experiments, archival data, and field studies.

KEYWORDS

  1. Consumer psychology
  2. Religion and consumer behavior
  3. Sustainable consumption
  4. Identity-based consumption
  5. Judgment and decision making
  6. Prosocial motivation
  7. Financial decision making

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