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Nandini Nim

 
224
Business Administration Building
El Paso Texas, 79968
Homennim@utep.edu
Phone Logo(915) 747-8402
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Nandini Nim
Assistant Professor, Marketing and Management

Dr. Nim is an empirical marketing strategist. She focuses on real-world marketing problems and use different source of data and empirical methods to provide solutions. She has published in top marketing and international business journals on topics such as modeling diffusion of payment technologies among customers and retailers in emerging markets, looking at international marketing expansion from ecosystems perspectives, and conceptualizing and measuring technology driven customer experiences.

KEYWORDS

  1. Innovation
  2. Digital Technologies
  3. Business Models
  4. Customer Experience
  5. Emerging Markets
  6. Empirical Marketing Strategy
  7. Machine Learning based Models